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Diamonds Direct is renowned as the premier diamond retailer of the Southeast. While the company has grown considerably since it opened in Charlotte in 1995, our philosophy and concept today remains the same: to import diamonds and diamond jewelry directly from our headquarters in the Israeli Diamond Exchange where we manufacture, cut and polish the rough diamonds.
We take pride in providing our customers with the tools to make an intelligent buying decision:
- Education
- Guidance
- Selection
- Value
This paired with our "no risk" shopping experience is what our customers remember us by. At Diamonds Direct Crabtree, we focus on doing what we do best...selling:
- Diamond Jewelry
- E.G.L. and G.I.A. Certified Diamonds
- Engagement Rings
- Ladies and Gent's Wedding Bands
- Colored Stone Jewelry
Our elegant showrooms carry the largest selection of certified diamonds and engagement rings in the Southeast. Where most jewelers have just a small selection of diamonds, Diamonds Direct Crabtree has a spectacular collection of mounted and loose diamonds, and an inventory the size of 10 average jewelry stores, all at the guaranteed lowest price anywhere. We are also proud to offer a selection of finest designer jewelry available today. Our diamonds come directly to us with E.G.L and G.I.A. certifications, so we are able to fit any diamond, of any shape, and of any quality to your budget.
For years, the owners of Diamonds Direct sold directly to retail jewelry stores. We are now able to sell directly to you at prices that are significantly below average retail price, based on the Rapaport Price List. The Rapaport Price List is the most widely accepted diamond dealer price list that retailers use to price merchandise. We are able to pass this value onto you because at Diamonds Direct Crabtree, you are buying direct from the source without a series of middle man markups.
Nobody has to pay full retail price anymore!
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